Bobby Keough
Social Security Analyst & Medicare Specialist
EMIEPOW Social Security Advisors
Allen Park, MI US
Affiliations
Professional Details
Bobby Keough is the founder of EMIEPOW Insurance Agency, an independent brokerage specializing in Medicare, Social Security, and retirement-focused planning strategies. He is known for helping individuals and professionals navigate some of the most complex and permanent financial decisions they will ever face.
As a Registered Social Security Analyst, Bobby works alongside CPAs, financial advisors, and their clients to provide clear, data-driven claiming strategies—ensuring decisions are made with precision, not guesswork.
EMIEPOW—“Every Moment Is Either Priceless Or Worthless”—reflects his core philosophy: that time and decisions both carry weight and, when handled correctly, can change a person’s financial trajectory.
Direct, knowledgeable, and deeply committed to client outcomes, Bobby has built his reputation on one principle—help people get it right the first time.
Areas of Expertise
- Insurance Agent
- Medicare Advisor
- Retirement Specialist
- Other
Real Stories from Real People
Most People Leave Money on the Table
96% Don't Optimize
Very few people get all the Social Security they’re entitled to.
$111,000 Average Lost
The average household is losing $111,000 in potential income.
1 Chance To Claim
Social Security gives you one chance to get it right – forever.
Maximize Your Benefits
Discover important information for your situation.
Married
If you are married, you may be able to collect up to one-half of your spouse’s Social Security benefit. This won’t affect your spouse’s checks. Ask an RSSA® for details.
Divorced
If you are divorced and 62 or older, you may qualify to receive Social Security benefits from your ex-spouse — in addition to your own Social Security payments. Ask an RSSA® for details.
Widowed
If your spouse has passed away, you may be eligible for a survivor benefit. The extra money may be essential for you. Ask an RSSA® for details.
Single
If you are single, and solely responsible for your retirement, making the optimal Social Security claiming decision is particularly important. Ask an RSSA® about your options.
Self-Employed
As a self-employed person, you may be able to decrease your payroll taxes — yet still receive the maximum income from Social Security. Ask an RSSA® for details.
Disability
Social Security can provide valuable disability benefits if you qualify, but these benefits — and how you qualify for them — are often misunderstood. Ask an RSSA® for details.
Immigrant
If you are a lawful permanent resident, but not yet a citizen, you may still qualify for Social Security benefits. Ask an RSSA® for details.


