Boost Your Local Visibility With Personalized PR Support
Turn Your RSSA® Certification Into Local Recognition
Our new Local PR Program is designed for RSSAs who want to grow their client base through proven marketing and outreach strategies. Custom tailored for your community, we provide you with a fully realized PR and marketing plan to help you meet new clients, dominate your market, and exceed your goals.
Utilizing our internal PR executive who has spearheaded NARSSA's industry and national communications efforts since 2021, we're taking a highly successful and proven operation and tailoring it for local markets.
Here's What You Will Get
Our program provides you with a comprehensive PR and marketing plan built around your specific market.
Knowledge Transfer Session
We'll conduct a 1-on-1 meeting to better understand your business, local market and any communication challenges you face so we can build a tailored PR program that achieves measurable results.
Custom Local Outreach Lists
We’ll do all the research, creating outreach lists specific to your targeted area, including local media contacts, community groups, and industry professionals (like CPAs and retirement planners).
Media Pitches and Templates
You’ll get personalized outreach materials, including press release templates and pitch letters you can send to local contacts, all customized for your market.
Social Media Setup + Content
Need help with social media? We’ll help you set up your accounts and provide ready-to-use content you can post to promote your services.
Ongoing Support and Materials
Each week, you’ll receive new content you can use to market your services, including news articles, Op-Eds, social media content, media pitches, and more. Plus, you’ll get a one-on-one meeting with our PR team each month to keep things moving in the right direction.
Press and Website Guidance
We’ll show you how to add a news section to your website so people can see what you’ve been up to and access your press releases.
How Does Our Local PR Program Work?
Our program provides you with a comprehensive PR and marketing plan built around your specific market. The goal is simple: help more people in your community learn who you are and how you can help them optimize their benefits with Social Security planning.
Month 1: Building The Foundation
We use this first month to get to know your business and market, develop your strategy, and set you up with all the tools you’ll need to hit the ground running.
Months 2–12: Content and Support
Each week, you’ll get fresh, topical, relevant content that you can share with your growing audience, as well as new ideas to keep your outreach going strong, as well expert guidance and ongoing support along the way.
Still have questions about the program? Reach out to David Splivalo for more details.
Learn More
Meet Your PR Expert
David Splivalo
David Splivalo is a 25-year industry veteran of the high-tech PR and Communications industry. He started his career working for one of the top 3 PR agencies in Silicon Valley during the .com boom and is one of the few practitioners that can successfully manage programs for B2B and B2C startups, mid-size enterprises and multinational firms.
Fintech and financial services clients he’s worked for include CaskX, Dwolla, eBay, ezNetpay, M1 FInance, PayPal, Zipmark, etc. He also brings to the table considerable corporate PR experience, where he’s overseen the PR and Communications programs for Cellcontrol, the pioneer in distracted driving technology, and RBW EV Cars, where he headed up global communications for the burgeoning EV manufacturer. Last, he also has nearly 20 years of government relations experience, where he managed a unique public advocacy department via his Washington D.C.-based PR agency.
Program Pricing
We’ve structured our pricing to be affordable, flexible, and scalable depending on your needs.
The RSSA Local PR Program
$375/mo.
Includes everything you need to market your certification, including onboarding and initial setup
Reserve Your Seat
Ready to Get Started?
If you’re interested in boosting your local visibility, attracting new leads, and becoming a go-to expert in your community, this program was built for you. Please contact David Splivalo at david.splivalo@rssa.com to learn more about the program and/or if you have any questions